Formula Toothcare: “Builds Strong Teeth”
This one, really creative billboard ads.Obviously,It does describe how strong your teeth will be of you use their Toothcare formula.
Agency: Ogilvy & Mather, Jakarta, Indonesia
This billboard from Indonesia is a creative effort by the Formula Toothcare company to illustrate the fact that their toothpaste builds strong teeth, though there’s a special bonus message for very young children: people in pictures can only come alive if they’re very big and hungry enough to eat you.
Good evening!
I am Brazilian and I am making a Final Paper for my Post Graduation Course. My work is an analysis of the language used in some good billboards. I found yours (Formula, builds strong teeth) on the internet and I am considering to use it. I would appreciate very much if you could send me some information to help me in this project:
* Where was it exposed?
* For how much time was it exposed?
* How many billboards did you use?
* What was the size of the billboard?
* Can you give me an idea of the target/ consumers you wanted to achieve?
* Was it (were they) exposed on a Free Way, avenue(s) or specific neighborhood(s)?
Please answer me as soon as possible because I must hand in my Final Paper until the end of next month and the only part missing is the separated analysis of each billboard chosen.
In advance I want to thank you very much for your attention!
Regards,
Katia Y’ Gubáu
Student of Post Graduation of Teaching English at Uniritter - Rio Grande do Sul - Brazil
(55) 51-9236.0087